343. Stories require a "previous self" and a "new self."

In the self-improvement business, a story of change is important.

• In the past, it was difficult.
• Now, I am free.
• In the past, I had no money.
• Now, I am rich.
• In the past, I worked hard.
• Now, I receive (things).

The stronger this contrast is, the more persuasive the product becomes.

344. Therefore, "past efforts" become an asset.

Ironically, in some cases, the experiences that instructors previously had as company employees, creating businesses, nurturing social media accounts, and building networks can serve as the foundation for their current success.

However, in terms of the story, the part where "success came after giving up trying" is emphasized.

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