111. From Ideology to Marketing.

To understand the assertion that "things will be given even if you do nothing," it is no longer sufficient to rely solely on intellectual history.

• Marketing theory will also be necessary.
• What do people want?
• What kind of words make them feel hopeful?
• What kind of success stories will they believe in?
• What kind of anxieties should be presented to encourage them to buy the product?
• What kind of explanations about failures will prevent customers from leaving?

Modern spirituality is, at the same time, an ideology and a market.

It is difficult to separate these two things.

112. There are also cases where the instructor genuinely believes in it themselves.

However, thinking that "it's all a calculated scam" is too simplistic. There is also the possibility that the instructor genuinely believes in it themselves. They may interpret their own successful experiences as coincidences and share those experiences with others. People who empathize gather together, and a seminar begins. When success stories emerge from among the participants, only those success stories are shared, further strengthening the instructor's conviction. Such a cycle is entirely possible.

In other words, it is also possible for beliefs and business to grow simultaneously.

113. A system that is dangerous even without malicious intent can exist.

This is an important point. In order for a dangerous system to function, it does not necessarily require malicious masterminds.

• I believe in the instructor as well.
• I also believe in the participants.
• Successful participants will be thanked.

Participants who fail tend to think, "My block was strong." Even if no one intentionally lies, only information that contradicts the theory may disappear from the system. As a result, very strong confidence is formed within the entire group.

114. Communities enhance reality perception.

The existence of a community is also significant. When people who believe in the same ideas gather together, they share success experiences.

• Share synchronicity experiences.
• Share gratitude towards the instructor.
• Share "signs from the universe."

Then, events that might have seemed coincidental when experienced by an individual can become evidence of "the law of attraction" within a group. Conversely, people who question this may be treated as having "different vibrations," being "negative," or still having "strong egos." In this way, the worldview becomes stable.

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